The nine-member act hold sell-out concerts and cause pandemonium wherever they go, but their win for Video of the Year, voted by fans, has caused fans of other artists to act out in the form of racist tweets, wondering who "robbed" the category's other nominees One Direction, Miley Cyrus, Lady Gaga and Justin Bieber. The show was streamed live from 6am on Monday Singapore time from New York. When the win was announced, there was barely any clapping and only a few stray whoops from the audience. There was very little love for Girls' Generation online though, as fans of other nominated artists went on a tweeting rampage and sites live-blogging the event responded to their win with a collective "meh". Some Twitter users made comments like "why are they in America if they can't speak English", unaware that three of the girls are Korean-American. Popular tech blog TechCrunch called the I Got A Boy music video "pretty boring", noting that it has received only 74 million views since it was released in January - low compared to Psy's Gangnam Style. The customer service assistant noted that the US acceptance of K-pop, while growing, is still slow.
Most Popular News
Select Your Country
Last night, K-Pop supergroup Girls' Generation took top honors at the first-ever YouTube Music Awards , winning Video of the Year for their clip " I Got a Boy " — an eclectic, electric mashup of candy-colored visuals that parallels the song's peppery stop-start aesthetic. In doing so, they beat out a fairly impressive list of video music titans — including Miley Cyrus , Justin Bieber , Lady Gaga , One Direction and Macklemore and Ryan Lewis — sending shockwaves of self-congratulatory glee across the K-Pop fanscape. That's because, given the YTMA's parameters, the Girls' victory was literally a win by, for and about the fans: Unlike the Grammys and the MTV Video Music Awards, nominees for the YTMAs were selected solely by algorithm, based on likes, shares, views and other metrics of "fan engagement," and, according to YouTube, winners were chosen based on how many fresh shares the nominated videos got in the month-long runup to the actual event with YouTube keeping the vote-with-your-browser window open right up to the actual show itself.
Follow Billboard. All rights reserved. After Girls' Generation was announced champion, Billboard spoke exclusively to Los Angeles-bred member Tiffany, who was representing her group at the awards. Just to be a part of that big group of huge artists was a big treat. We're seven years in as a group. And to be given such a big reward is rewarding. I'm just so thankful for it. The year-old adds that she personally knows how stiff the competition really was.
I still feel enriched by the contrasts, but in the important things, we have largely come together. Invest in your love and keep it strong. These girls are nervous around non-Mormons.