The year-old actor has confessed he was shocked to receive a semi-nude photograph of the year-old singer after he was unveiled as the face of Calvin Klein despite being good friends with the star. Mark - who has also modelled for the underwear giant - said: "He sent me a picture and I was like, 'Dude, don't send me a picture of you in your underwear. That's crossing the line. I don't need to see a picture of you in your underwear. The 'Ted' star added that while he accepts he might end up seeing Justin's Calvin Klein campaign, he is still going to try and avoid looking at his pal half-naked. He told E! News: "I'll probably see it when I'm driving down the street, and I'll still try to avoid it. The 'Boyfriend' hitmaker - who is currently on tour promoting the brand with model Kendall Jenner - previously came under fire for the ads, in which he starred with blonde beauty Lara Stone, after it was alleged his body had been photoshopped. However, Justin laughed off speculation that the images were digitally enhanced to improve his physique by posting a photo of himself showing off his muscly body while wearing only a towel to cover his modesty on Instagram. Feature The former World Cup touch football captain is eager to give back to the community.
'MY SOUL MATE'
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Maybe Justin Bieber just wanted there to be one less lonely guy in the world when he sent an underwear selfie to Mark Wahlberg. Or maybe he just wanted some approval from his big brother within the Calvin Klein Underwear ad family. Wahlberg recently opened up to E! News' Maria Menounos about a scandalous pic the year-old sent when he landed the iconic undie line position that the hunky actor didn't necessarily want. That's crossing the line," Marky Mark said.
The tradition of underwear as part of the Calvin Klein DNA goes back to , when the company expanded from producing coats and added lingerie. Bieber, Bella Thorne, and a slew of influential celebrities plugged to participate in the campaign carry the torch for a legacy of offensive, or empowering — depending who you ask — marketing. Underwear sales helped keep Calvin Klein afloat in when the company faced financial trouble. The brand reinforced its relevance by positioning itself at the forefront of millennial culture with its latest iteration of shock value. The demographic targeted by mycalvins grew up with Kate Moss heroin chic. To be fed that nostalgia from a young age seems to have worked. If you search mycalvins on Instagram, more than , images pop up. The latest ads welcoming Raf Simons as the creative director depict men navigating galleries in nothing but white cotton briefs. If tighty-whities become the next big trend, Hanes might need to reconsider its branding strategy. Already a subscriber?